Ingredients: Water, maltodextrin, fructose, sodium chloride, acidity regulators (citric acid, sodium citrate), caffeine, preservative (potassium sorbate). Caffeine: 125 mg/100 ml (75 mg per gel). High caffeine content. Not recommended for children or pregnant or breast-feeding women (125 mg/100 ml). Store in a cool, dry place. Keep out of reach of children.
Why we Love it
When you need a boost mid-race, the Big 40 Caffeine delivers 40g of carbs and 75mg of natural caffeine in one gel. No separate caffeine tabs, no extra weight — just clean, effective fuel when it counts most.
What makes it special
40g of carbs, 200mg of sodium, and 75mg of natural caffeine in a single serving. With a 1:0.8 glucose-to-fructose ratio for optimal absorption and a light flavour that won't cause taste fatigue, it's built for athletes who need serious fuel and a mental edge without compromise.
40g carbohydrates
75mg natural caffeine
200mg sodium for electrolyte replenishment
1:0.8 Glucose to Fructose ratio for fast absorption
Allergen Information: No allergens declared. Vegan.
Warnings
Do not exceed the recommended daily dose.
Contains 75 mg caffeine per gel (125 mg/100 ml). High caffeine content.
Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine.
Store in a cool, dry place.
Keep out of reach of children.
Responsible food business operator: BIX DACH GmbH, Martin-Luther-Straße 60, 60389 Frankfurt am Main, Germany.
The Bix Big 40 Caffeine Energy Gel delivers 40g of carbohydrates, 200mg of sodium, and 75mg of natural caffeine per gel — significantly more fuel and a meaningful caffeine dose in a single serve. A 1:0.8 glucose-to-fructose ratio uses dual carbohydrate transport pathways for improved absorption at high intensity, alongside a caffeine dose timed for mid-race use. Made in the UK in a GMP-certified facility.
What it delivers
40g carbohydrates per gel — 1:0.8 glucose-to-fructose ratio uses dual transport pathways to support carbohydrate absorption during high-intensity and long-duration efforts
75mg natural caffeine per gel — equivalent to a strong espresso; caffeine contributes to increased alertness and improved concentration
200mg sodium per gel — meaningful electrolyte dose per serve, contributing to the maintenance of normal fluid balance during training and racing
Vegan, natural flavours and colours — no artificial additives
HOW TO USE?
Take 1–2 gels per hour, depending on the duration and intensity of your activity. Stay hydrated throughout your exercise. Do not exceed 3mg of caffeine per kg of body weight per day.
WHEN TO USE?
During training or racing. Best used mid-race or during hard efforts lasting over 60 minutes where both sustained carbohydrate intake and mental focus are critical.
WHY DO I NEED THIS?
The Big 40 Caffeine delivers 40g of dual-source carbohydrates and 75mg of natural caffeine — fewer gels to carry, less maths mid-race, and a clean caffeine boost when you need it most. Combined with 200mg of sodium, it covers energy, electrolytes, and focus in one go.
WHO USES THIS?
Cyclists, runners, triathletes, and endurance athletes who follow a high-carb fuelling strategy and want a caffeine boost during key race moments or hard training sessions.
I received a regular drinking bottle, not the Flow bottle with the more flexible plastic and carb markings, which is specifically why I wanted to buy it. I don't want 15% off, I want my money back
Tastes good, & easy to squeeze. Only negative is that the top should have a latch or be designed so that makes it stay attached to the gel . Fiddly to handle while riding at speed
Well tasting! I like the lighter consistency compared to some other gels that are too sticky & no problems with digestion.
So far hard to tell reg. recovery and energy effects.
Tried with pre 2 long distance 20+K runs and pre 2 short runs.
Store owner replied:
Hi Mark,
Thank you for the review and I am happy that you like Pillar Performance
Please let me know if I can help with anything.
Thanks
Sean
Team enduranceKollective.co
Bix Fuel & Hydration
Bix is an athlete-founded fuel and hydration brand built around one practical problem: keeping endurance athletes optimally fuelled and hydrated during intense training and racing.
Founded by Vlad Ixel, Team North Face ultra runner, the brand develops powdered drink mixes, gels and effervescent electrolyte tablets designed for performance in the real world, easy to carry, fast to mix, and built for repeated use across long efforts.
The Bix ambassador roster speaks to where the products are tested: Kalkidan Gezahegne, 10km world record holder; Ruth Croft, first place at Western States 100; Sascha Pirke, first place at Pitzalpine 64k; Marcel Geißler, first place at Zugspitz Ultratrail; and Carina Bungard, OCR European Champion. These are athletes at the top end of elite endurance sport who need fuel and hydration they can trust hour after hour.
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